Pricing index · Last checked October 26, 2026
AI visibility tool pricing index
List prices only · no hands-on testing required for this page
Verdict: The cheapest verified monthly entry is OtterlyAI Lite at $29 for 15 prompts ($1.93 ($29 ÷ 15) per prompt slot). The Semrush AI Visibility Toolkit is $3.96 ($99 ÷ 25) per prompt at $99 for 25 prompts, billed annually. SE Ranking Core's 100 daily prompts come out to $1.03 ($103.20 ÷ 100) per prompt on the annual rate, before any add-on. Those three numbers are our division of published prices, not a vendor claim, and they are not a quality ranking.
Summary table
Swipe sideways. Every price cell was read from the vendor on October 26, 2026 unless the cell says otherwise.
| Tool | Entry price | Prompts included | Cost per prompt slot | Engines | Free trial | Annual billing | Verified on |
|---|---|---|---|---|---|---|---|
| OtterlyAI Lite | $29/mo | 15 | $1.93 ($29 ÷ 15) | 4 included; Claude, AI Mode, and Gemini are add-ons | Yes, length not stated | Monthly and annual billing exist. We are not quoting a percent off. | October 26, 2026 |
| OtterlyAI Standard | $189/mo | 100 | $1.89 ($189 ÷ 100) | Same 4 included engines | Yes, length not stated | Monthly and annual billing exist | October 26, 2026 |
| OtterlyAI Premium | $489/mo | 400 | $1.22 ($489 ÷ 400) | Same 4 included engines | Yes, length not stated | Monthly and annual billing exist | October 26, 2026 |
| Semrush AI Visibility Toolkit | $99/mo per domain | 25 custom prompts, tracked daily | $3.96 ($99 ÷ 25) | ChatGPT, Google AI, Gemini, Perplexity | Length not on the pricing page | The page says billed annually | October 26, 2026 |
| SE Ranking Core | $129/mo or $103.20/mo annual | 100 prompts tracked daily | $1.29 ($129 ÷ 100) monthly; $1.03 ($103.20 ÷ 100) annual | 5 LLMs, names not listed. AI Overviews tracker is a separate add-on. | 14 days, 20 AI prompts/day | Annual per-month price is 20% below the monthly price shown (our calculation: 129 × 0.8 = 103.20) | October 26, 2026 |
| SE Ranking Growth | $279/mo or $223.20/mo annual | 250 prompts tracked daily | $1.12 ($279 ÷ 250) monthly; $0.89 ($223.20 ÷ 250) annual | 5 LLMs, names not listed | Same 14-day trial | 279 × 0.8 = 223.20 (our calculation from the two figures on the page) | October 26, 2026 |
| SE Ranking AI Search add-on | +$89/mo or +$71.20/mo annual | 200-prompt brand dashboard, plus the AI Results Tracker | $0.45 ($89 ÷ 200) if you divide the add-on alone by 200. Do not add this to Core's 100 prompts. | AI Overviews, AI Mode, and ChatGPT | Not described as its own trial | 89 × 0.8 = 71.20 (our calculation) | October 26, 2026 |
| Peec AI | Not in the page HTML | Listed as a plan feature; counts were not in the HTML | Not calculated. We will not divide a price we could not read. | Not fixed in the HTML we read | Not stated in the HTML | The page has a monthly/annual toggle. Prices did not render. | October 26, 2026 |
| Profound trial | Free | 50 prompts, daily, for 7 days | Not a monthly subscription | ChatGPT, Gemini, Google AI Overviews | 7 days. Prompts cannot be customized. | Not a paid plan | October 26, 2026 |
| Profound Enterprise | Custom | Tailored | Not calculated | Up to 9 answer engines | The free trial is separate | Custom | October 26, 2026 |
Cost per prompt, and the formula
Vendors price a bundle. The unit a small store actually fills is a prompt slot: one question left on the tracking list. We divide the monthly list price by the number of slots the plan includes.
cost per prompt slot = monthly list price ÷ prompts included
- OtterlyAI Lite: $1.93 ($29 ÷ 15)
- OtterlyAI Standard: $1.89 ($189 ÷ 100)
- OtterlyAI Premium: $1.22 ($489 ÷ 400)
- Semrush AI Visibility Toolkit: $3.96 ($99 ÷ 25), using the $99 monthly rate even though it is billed annually
- SE Ranking Core, monthly rate: $1.29 ($129 ÷ 100)
- SE Ranking Core, annual per-month rate: $1.03 ($103.20 ÷ 100)
- SE Ranking Growth, monthly: $1.12 ($279 ÷ 250)
- SE Ranking Growth, annual per-month rate: $0.89 ($223.20 ÷ 250)
Rounded figures use half-up to the cent. The unrounded division is the part in words: price ÷ slots. A lower cost per slot is not a better product. A 400-prompt plan is a bad buy if you will use 15. SE Ranking's annual per-month figures are exactly 80% of the monthly figures on the page (129 × 0.8 = 103.20, 279 × 0.8 = 223.20, 89 × 0.8 = 71.20). That 20% gap is our calculation from the two numbers SE Ranking displays. The page itself shows both numbers rather than a "20% off" badge we are quoting.
We do not publish a combined SE Ranking cost per prompt. The AI Search add-on is $0.45 ($89 ÷ 200) on the monthly rate and $0.36 ($71.20 ÷ 200) on the annual rate, if you divide the add-on price alone by its 200-prompt dashboard. Adding that price to Core and dividing by 100, or by 300, would pretend we know whether the 200 prompts are extra slots or the same tracker described twice. SE Ranking's pricing page does not say. See the SE Ranking vs. Semrush note.
OtterlyAI
Lite $29 (15 prompts), Standard $189 (100), Premium $489 (400), custom from 1,000 prompts. Four engines are included on those plans: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Claude, Google AI Mode, and Gemini are paid add-ons whose prices differ by plan. We are not copying that add-on grid until we can read each cell against a plan name without ambiguity. The FAQ confirms a free trial and both monthly and annual billing, and it does not state the trial length or one site-wide annual discount.
Link status: ordinary link. The referral program is restricted, and the public help page does not list a rate.
OtterlyAI pricing Not an affiliate link. OtterlyAI's referral program is limited to agency partners, ambassadors, and friends, and we have not been accepted.
Semrush AI Visibility Toolkit
$99 per month per domain, billed annually. 25 custom prompts, tracked daily. One domain for brand performance. Engines named on the page: ChatGPT, Google AI, Gemini, and Perplexity. No second-domain price and no trial length appeared on the pricing page. Using $99 and 25 slots, the cost per prompt is $3.96 ($99 ÷ 25). If Semrush requires the full year upfront, the cash you pay at signup is higher than $99. The page does not print that annual total, so we are not inventing $1,188.
Semrush AI Visibility Toolkit pricing Affiliate link: we get a commission if you buy. Tracking ID not connected yet.
SE Ranking
Core is $129 a month or $103.20 a month annually, with 100 prompts a day and 5 unnamed LLMs. Growth is $279 or $223.20, with 250 prompts a day. The AI Search add-on is $89 or $71.20 and names AI Overviews, AI Mode, and ChatGPT plus a 200-prompt dashboard. The 14-day trial includes 20 AI prompts a day. Core also includes classic SEO limits (2,000 keywords on Core, 5,000 on Growth), so a cost-per-prompt figure ignores value you might be buying for keyword tracking. Read it as a prompt-slot price, not as the only thing in the bill.
SE Ranking pricing Affiliate link: we get a commission if you buy. Tracking ID not connected yet.
Peec AI
Official plan names: Starter, Pro, Advanced, Enterprise. The pricing page describes AI Shopping with a Shopify or CSV catalog and SKU-level tracking. It does not include dollar amounts in the HTML we fetched. Cost per prompt is blank on purpose. If you see a price in your browser, it may be real, and it may be in a currency other than US dollars. We will add a row only after the figure is visible in the page source or in a help article we can cite.
Peec AI pricing Not an affiliate link. Peec AI's referral program is for active customers. We are not customers, so this link cannot pay us.
Profound
The pricing page lists a free trial (50 prompts daily for 7 days, ChatGPT, Gemini, and Google AI Overviews, prompts not customizable) and custom Enterprise (up to 9 answer engines). There is no monthly small-store price on that page, so there is no cost per prompt for a subscription. The FAQ mentions Agency Growth credits (400 a month per client workspace) without a price. Profound's November 11, 2025 blog post says a client workspace add-on is $399 a month and includes 100 custom prompts. That blog is older than the pricing page we read. Treat $399 as a blog figure, not as the price on the pricing page.
Profound's agent-credit docs also describe a self-serve Starter plan (100 credits a month) and a self-serve Growth plan (400 credits a month). Those names are not on the current pricing page. Credits are not prompt slots. We do not divide $399 by 100 and call it a current cost per prompt.
Profound pricing Not an affiliate link. We have not found a public commission for Profound. The link is a normal link to the vendor.
How we verify prices
- Open the vendor's pricing or help URL, not a reseller roundup.
- Record the date. This index was read on October 26, 2026.
- If two official pages disagree, print both and say so. We do not average them.
- If a number is only in a script-rendered widget, leave the cell blank.
- Mark our own division as a calculation. The changelog gets a line when a source number changes.
A fortnightly re-check is the intended routine. The date at the top moves only when that re-check happens.
Frequently asked questions about AI visibility pricing
How do you calculate cost per tracked prompt?
Cost per prompt slot equals the monthly list price divided by the number of prompts that plan includes. For a plan billed as an annual monthly rate, we use that monthly rate, not a guessed upfront total. The SE Ranking add-on is divided on its own. We do not add it to Core's prompt count, because SE Ranking has not said the slots are separate.
How much does the Semrush AI Visibility Toolkit cost?
Semrush's pricing page lists the AI Visibility Toolkit at $99 per month per domain, billed annually, with 25 custom prompts tracked daily. We did not see a separate month-to-month price on that page on October 26, 2026.
How much is the SE Ranking AI Search add-on?
SE Ranking lists the AI Search add-on at $89 per month, or $71.20 per month when billed annually. It includes the AI Results Tracker for AI Overviews, AI Mode, and ChatGPT, and a 200-prompt brand dashboard. Core's own 100 daily prompts are a separate line on the pricing page.
Why is there no Peec AI price in the table?
Peec AI's pricing page names Starter, Pro, Advanced, and Enterprise, and it offers monthly and annual billing. The dollar amounts are inserted by the page's scripts. They were not in the HTML on October 26, 2026. We do not publish a price from a secondary blog when we could not read it on the official page.
Changelog
- October 26, 2026: First publication. Prices and limits were read from the vendor pages linked on this page. Peec AI dollar amounts are omitted because they were not in the pricing page HTML. Older Profound self-serve prices that are not on the current pricing page are omitted except for the November 11, 2025 Agency Growth blog figure, which is labeled as a blog figure.